Frölunda HC signs European championship roster, enters NHL esports with local initiative

Frölunda HC is one of the most prestigious Swedish hockey clubs especially since the turn of the century, and the club hailing from Gothenburg in southwestern Sweden is now entering the esports scene with a similarly ambitious initiative. That entails that NHL gaming powerhouse FILADELPHIA will in the future dress in red, green and white for the Indians. In addition to signing the most accomplished roster in the history of the sport, Frölunda also launches an academy team for upcoming talents and a regional team comprised of local players, both receiving coaching and advice from first team captain Casper @ICappeI Lundgren.

"For me, personally, this is a dream come true since childhood. I've grown up with Frölunda and watching hockey at their home arena Scandinavium", says @ICappeI, who is the starting goaltender for the team and also recently joined the Frölunda HC organization in the role of esports manager. Naturally the club also starts their esports journey with the game Cappe is most familiar with, EA Sports NHL.

"I feel like we (FILA) have wanted to be very patient in regards to finding the right fit with an organization. We've had several opportunities but chosen not to pursue any of them in favor of finding the perfect fit, where we have similar long term goals that align. When Frölunda made it known to us that there was interest, the entire team got an incredible boost of energy. They have a vision of pushing the entire NHL gaming scene forward and are showing that initiative by having three full squads join the upcoming season of ECL", the captain continues.

Most recently, FILADELPHIA were crowned FCL champions, to end another successful season of NHL gaming, capping off their NHL 21 campaign. Now they're excited to start their NHL 22 journey in their fresh new jerseys and are doing so with a virtually unchanged roster, only adding experienced Mattias @Tacterz Hjelm as a utility player to help them out in tight situations.

The initiative of having three rosters represent the club right from the get-go is unheard of in the NHL gaming scene and the idea came from Cappe as he got to work in his new role at Frölunda.

"I believe that this is the way to do it and it's totally in line with what Frölunda are working towards with their hockey operations. I also think that other clubs will pick up on this and follow our lead, focusing more on the depth in their organization. It's very important to focus on the youth and younger players, there are lots of players out there with the ambition of one day representing Frölunda but perhaps don't have the physical capabilities to do so."

Christian Lechtaler, club president for Frölunda HC expresses his excitement about the clubs new branch: "Esports is a new challenge for Frölunda. I'm excited to follow Caspers initiative to combine an elite squad with two local teams. The set up is totally in line with what we're working on on the hockey side - youth, academy and first team."

In addition to playing for the regional team, Robin @Robin Barbosa Barbosa will be putting his skills to the test as a content creator for the organization. He has already built a following with his NHL videos on Youtube and is now connected with the competitive gaming scene in order to horizontally integrate.

"I'm very happy to have Robin on board working on content related to his Youtube channel. He is a very devoted local guy from Gothenburg who I'm glad to have connected with the competitive gaming scene.", Cappe finishes.