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NHLGamers, SC Bern is a truly traditional and successful hockey club whose history dates back all the way to the 1930s. On the hockey side, success has come in the form of several championships and other trophies. However, they are now looking towards taking over a new kind of segment, as the traditional sports club joins esports and virtual hockey with NHL21. Esports has gained popularity among Swiss people quite quickly. 2009 was the last time Bern had an esports team represent the city. Sina Wymann, Marketing Manager of SC Bern says that the current situation spurred the club exploring opportunities with esports. "In Switzerland we are living in a huge crisis – considering economy but also society. Before Corona it was my job to investigate new business opportunities. Looking for chances in a crisis like this you must think about the isolated activities which remain even in times like these. So, gaming and eSports was the closest thought. Back in 2009 Bern already had an eSports team for a truly short amount of time. We were much ahead and not able to establish this team. SCB is very traditional as you mentioned, but we are always trying to be a pioneer in everything". Wymann states that getting the esports team to Bern was a very quick decision. Together with team captain Adrian @adu83 Siegenthaler, they went through the concept and common goals. "Our interests are of course driven by new target groups. If you want to reach generation Y, you must consider new ways – especially ways which are connected in the virtual world such as gaming. We’re also hoping for new sponsorships with less “traditional’’ partners." As stated, esports is gradually receiving increasing attention in Switzerland, and the population is accepting it as a form of culture alongside traditional sports. SC Bern and their newly signed esports roster see tremendous opportunities in developing their operations. "Well, almost a third of the Swiss population perceives esports as a real sport which shows that esports gained quite some popularity and is growing every day! We are clearly not the only club with the idea to build an eSports Team: Basel, Geneva and Fribourg are also in the middle of the building process. It is a great development because we are hoping for creation of an eNational League in the NHL", Wymann comments on the development of the scene. Upon talking to team captain @adu83, he's on the same page as Wymann. "The Swiss population is accepting eSports as a popular sport. Of course, NHL is not (yet) among the most popular games here, but we hope this will change in the future", says the captain. SC Bern's NHL team has been playing together for a long time. The club reports that Siegenthaler, who's the acting captain of the team, brought together some good players. The club did not participate in the team building, but the reigns were with the players entirely. "This was my job as captain from the team. A few players of the actual team have been playing NHL together for the past 10 years. I found the rest of the players through connections and tryouts. I was born in Bern and therefore it was an easy choice for me which team I will want to play for. A few of the other teammates are supporters of SC Bern too."