Dear players,
 
	We just sent this by email to all ECL ’25 players, but wanted to share it here as well so everyone can see the full update.
 
	Our Journey and the Current Challenge
 
	Over the past decade, the ECL and the SportsGamer community have grown from a small group of passionate players into one of the world’s leading competitive NHL communities. We’ve shared unforgettable seasons, built friendships across borders, and created something truly special together.
 
	Today, we need to talk openly about challenges that now threaten the sustainability of that work — and what we can do together to secure its future.
 
	SportsGamer’s leadership team recently met to address the company’s financial situation and ongoing cash-flow challenges. While day-to-day operations are managed internally by Kenneth Lehtinen, financial and strategic decisions are made collectively by the company’s shareholders.
 
	 
	What’s Affecting SportsGamer and the ECL
 
	Over the past three years, SportsGamer has faced a difficult operating environment, and unfortunately, our business has not been profitable. The overall cost of running events and maintaining operations has increased, while revenue opportunities — particularly sponsorships and streaming support — have decreased.
 
	One of the main challenges to the profitability of the ECL has been a tax ruling regarding the VAT rate applied to player licenses. VAT, or value-added tax, is a government sales tax added on top of the license fee that we are required to collect and pay to the Finnish Tax Administration. For several years, player licenses were invoiced at a 10% VAT rate, based on earlier guidance from the Finnish Tax Administration. Following a later decision that reclassified the licenses under a higher rate, SportsGamer has been required to apply 24–25.5% VAT, which has significantly increased our costs and placed a heavy strain on our finances.
 
	In practice, this means that of the total amount paid for licenses, roughly 20% goes to taxes, about 50% to prize payments, and around 30% to operational costs.
 
	In addition, a weakened market and the continued difficulty of securing sponsorships have further contributed to the situation. The streaming landscape has also changed significantly. Our long-standing cooperation with Twitch, which previously provided strong support for the ECL broadcasts, has shifted in recent years. Overall viewership across NHL content has also declined. These changes have made it more challenging to attract partners around our broadcasts, and we are now exploring alternative ways to deliver value for potential sponsors and the community alike.
 
	 
	What We’re Doing About It
 
	Despite these challenges, the leadership team has decided to continue operations, with the goal of bringing all financial obligations up to date — including the delayed ECL prize payments.
 
	Several cost-saving measures and internal restructurings have already been implemented, which have unfortunately affected the resources available. These measures include ending COO Kenneth Lehtinen’s employment. Since then, he has continued to support operations voluntarily. No payments have been made to him since December 2024, and the company’s other shareholders have not received any salaries or compensation at any point during SportsGamer’s operations.
 
	We recognize the frustration that delays can cause, and we believe that open communication about our situation is the most responsible path forward.
 
	We are personally reaching out to all parties with pending payments to provide updates and agree on next steps. The company is also seeking external funding to help stabilize operations and ensure continuity. 
	 
	How You Can Help Shape the Future
 
	To ensure the long-term sustainability of both SportsGamer and the ECL, we must explore all possible savings. The most significant immediate potential adjustment lies in the size of future prize pools.
 
	We kindly ask you to share your thoughts by completing the short survey below. In particular, we want to know whether you would continue to participate in the ECL if license fees remain the same but prize pools are reduced for the 2026 seasons, as well as which elements of the ECL you value the most.
 
	👉 [Click here to access the survey] 
	We’ll begin reviewing the feedback after 5 days of submissions, so we encourage you to share your thoughts by then if possible.
 
	Your feedback will play a crucial role in shaping the future of the ECL and determining whether it can continue to operate in its current form.
 
	We also welcome members of the community who wish to contribute their time or skills toward supporting future seasons. If you’re interested in volunteering, please reach out to us — every bit of help can make a difference as we work to stabilize and strengthen the ECL for the future.
 
	Thank you for your understanding, honesty, and continued support.
 
	 
	Sincerely, 
	SportsGamer Leadership Team