SportsGamer partners with the Finnish Ice Hockey Association - Leading development in the growing sport

SportsGamer and the Finnish Ice Hockey Association have launched an all new extensive partnership during the spring of 2022. The first fruition of the partnership will be seen already at the end of June, when the Finnish eNational Team is going for the triple gold in the 2022 IIHF eWorld Championships.

The new partnership combines the vast knowledge and experience of the Ice Hockey Association with the similar attributes that SportsGamer have been able to achieve in the world of esports. Especially the passionate and dedicated community built around the EA Sports NHL-series played a big part and is an excellent building block.

"We thought that now would be a great time to enter the quickly growing esports world. The IIHF are taking their first big steps on the virtual hockey front this year, and we want to be right there among the pioneers developing the product both domestically and internationally. SportsGamer were the perfect partner for us due to their expertise and market leadership. We're confident about building and growing this partnership in the future and are very happy about bringing SportsGamer on board", says Lassi Rönkkönen, sales and marketing director for the Finnish Ice Hockey Association. 

"Our partnership with the Finnish Ice Hockey Association will develop our operations at the grass roots level in Finland, but also help build a better path for players aiming for professionalism. There's a long road still ahead, but we're building a great foundation for future success", Kenneth Lehtinen, COO at SportsGamer.

A clear objective for the partnership is creating opportunities at the grass roots level, but also for players at the brink of professionalism. Together with the Ice Hockey Association, SportsGamer also aims to generate a clearer path to represent the National Team and reach the international top. Finland is currently leading the development of this fast growing sport, and the objective is to stay ahead in the future. 

Also the recent European NHLGWC Champion Erik @Eki Tammenpää chimed in: "From a players standpoint I think this sounds great. SportsGamer has for a long time hosted top tier tournaments and leagues, and I think the Ice Hockey Association will continue elevating that level. More tournaments, leagues and players are always welcome!"

As mentioned, the first fruition of the partnership can be seen in the form of the 2022 IIHF eWorld Championships and the qualifiers, but already in July we'll be able to release more details about more upcoming events.

You'll be able to see the SportsGamer team in action this weekend at Narinkkatori in Helsinki, where it's time for a true hockey fiesta. This weekend's event combines the St Hockey Tour opening tournament, the ECL '22 Spring Elite Finals and the Wilhelm eHockey Tour Finals, so make sure to show up and cheer your favorite team to victory!